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press-release

Generate a press release using the Working Backwards methodology.

Updated Jul 5, 2026
Search Tags:#product launch#stakeholder alignment#press release#working backwards#customer value
One-click install
npx skills add https://github.com/archerli/skill-set --skill press-release-archerli
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: press-release
Source: https://github.com/archerli/skill-set/tree/main/%E4%BA%A7%E5%93%81%E7%BB%8F%E7%90%86/Product-Manager-Skills-main/skills/press-release
Command: npx skills add https://github.com/archerli/skill-set --skill press-release-archerli

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps align stakeholders on a product or feature by creating a visionary press release, ensuring clarity, customer-centricity, and a compelling value proposition.

Core Features & Use Cases

  • Define Customer Value: Focuses on the problem solved and customer outcomes, not just features.
  • Visionary Storytelling: Follows the "Working Backwards" methodology to define and communicate products or features before building them.
  • Stakeholder Alignment: Helps clarify the problem being solved and test the product story for resonance.

Quick Start

Use the press-release skill to create a press release for the upcoming launch of the new "SmartPhone 3000".

Frequently Asked Questions about press-release

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a press release using the Working Backwards methodology?▼

To write a press release using Working Backwards, you start by defining the target customer, problem statement, and customer outcomes before building the product, ensuring alignment on a compelling value proposition.

What is the Working Backwards approach for product launches?▼

Working Backwards is a product alignment technique that drafts a visionary press release for a feature announcement before development begins, testing the product story for resonance and clarifying the solved problem.

How do I align stakeholders on a new product's value proposition?▼

You align stakeholders by crafting a customer-centric press release that focuses on the specific problem solved and customer outcomes, shifting the conversation away from technical features to visionary storytelling.

What information do I need to generate a Working Backwards press release?▼

Generating a Working Backwards press release requires a clear understanding of the product, target customer, problem statement, and competitive context to successfully frame the strategic bet and customer value.

Can I use a press release format for feature announcements instead of full product launches?▼

Yes, the press release format applies to both feature announcements and full product launches, helping you define and communicate customer value and strategic bets with clarity before development.

When should I use a Working Backwards press release instead of a standard product spec?▼

Use a Working Backwards press release when you need to test product story resonance and ensure customer-centricity, whereas a standard product spec focuses primarily on technical feature execution.

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