press-release

Write Amazon-style press releases using the Working Backwards structure.

Updated Aug 18, 2024

Search Tags:#stakeholder-alignment #product-strategy #press-release #working-backwards #vision-document #customer-value

Ready to run

npx skills add https://github.com/ch-m-n/dotfile --skill press-release-ch-m-n

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: press-release
Source: https://github.com/ch-m-n/dotfile/tree/main/opencode/skills/press-release
Command: npx skills add https://github.com/ch-m-n/dotfile --skill press-release-ch-m-n

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Forces product teams to clarify the customer problem, desired outcome, and supporting narrative before any development work begins so everyone understands why the product matters.

Core Features & Use Cases

Press Release Framework: Follow the Working Backwards structure with headline, dateline, problem, solution, quote, supporting details, boilerplate, call to action, and media contact.
Customer-First Validation: Emphasize the real pain point, evidence, and measurable benefits to avoid feature-centric fluff.
Use Case: Draft a visionary press release when defining a major product, feature, or strategic bet to test resonance with customers and align executives.

Quick Start

Use the press release skill to draft an Amazon Working Backwards press release that highlights the customer problem, desired outcome, and next steps.

Frequently Asked Questions about press-release

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is a Working Backwards press release for product strategy?▼

A Working Backwards press release is a vision document that defines a customer-centric value proposition by articulating problems, outcomes, and executive quotes before development begins to ensure stakeholder alignment.

How do I write a customer-first press release for a new product idea?▼

Draft a customer-first press release by structuring it with a headline, dateline, problem, solution, executive quote, supporting details, boilerplate, and call to action to highlight real pain points and measurable benefits.

When should I use an Amazon-style press release during product discovery?▼

Use an Amazon-style press release during early-stage product and feature discovery when you need to test customer resonance and align executives on the desired outcomes for a major strategic bet.

Does writing a press release help with stakeholder alignment?▼

Yes, writing a press release forces product teams to clarify the customer problem and supporting narrative beforehand, ensuring everyone understands why the product matters and achieving stakeholder alignment.

How do I avoid feature-centric fluff when defining product vision?▼

Avoid feature-centric fluff by applying a customer-first validation approach in your press release, emphasizing the real customer pain point, evidence, and measurable benefits rather than technical features.

What sections are required in a Working Backwards press release structure?▼

The required sections are headline, dateline, problem, solution, quote, supporting details, boilerplate, call to action, and media contact, ensuring a complete narrative for the product vision.