What problem does it solve? Product teams often promote ideas to Delivery without a clear value proposition, resulting in vague specs and features nobody understands. This Skill forces the PM to write a press release and FAQ as if the product were already launched, exposing unclear thinking before any build work begins. ## Core Features & Use Cases - Working Backwards Press Release: Generates a structured press release (headline, market context, company and user quotes, how to start) written as if the product launched today. - Skeptical FAQ: Drafts answers to tough questions a journalist or new user would ask, including privacy, money, and regulatory concerns for betting and lottery contexts. - Critical Pass Evaluation: Scores the press release against a green/red signal table and extracts spec-ready elements (target user, core problem, value proposition, success signal, riskiest assumption) for downstream tools like clickup-spec. - Use Case: Before promoting a Discovery item to Delivery, run this Skill to confirm the team can articulate the feature's value in one clear sentence a user would understand in 30 seconds. ## Quick Start Use the press-release skill to write a Working Backwards press release and FAQ for my new feature idea before it enters Delivery.
