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press-release

Draft an Amazon-style visionary press release defining customer value before building.

Updated Aug 23, 2026
Search Tags:#narrative#product-management#stakeholder-alignment#press-release#problem-statement#working-backwards#customer-value
One-click install
npx skills add https://github.com/locus-taxy/locus-SD-toolkit --skill press-release-locus-taxy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: press-release
Source: https://github.com/locus-taxy/locus-SD-toolkit/tree/main/skills/press-release
Command: npx skills add https://github.com/locus-taxy/locus-SD-toolkit --skill press-release-locus-taxy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product teams articulate customer value early by drafting an Amazon-style press release that defines the customer problem, the desired outcomes, and the value proposition before any build work begins.

Core Features & Use Cases

  • Guidance to capture customer value-first narratives using the Working Backwards approach.
  • Defines the problem, outlines outcomes, and includes a quote and boilerplate to enable stakeholder review.
  • Serves as a planning tool for new products, features, or strategic bets to achieve cross-functional alignment.

Quick Start

Draft a visionary press release for a new product or feature that communicates customer value before building.

Frequently Asked Questions about press-release

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I draft an Amazon-style working backwards press release for a new product feature?▼

An Amazon-style press release aligns stakeholders on the customer problem, proposed outcomes, and product narrative. It serves as a planning tool to articulate customer value early for new products, features, or strategic bets.

When do I need to write a visionary press release for product management?▼

Write a visionary press release when starting new products, features, or strategic bets. It captures customer value-first narratives to achieve cross-functional alignment and articulate the value proposition before development.

What sections are required to structure a product narrative press release?▼

A product narrative press release requires a structured format including a headline, dateline, problem statement, solution, quote, boilerplate, and call to action. These sections enable thorough stakeholder review of the proposed value.

Can I use a press release to align stakeholders on a problem statement before building?▼

Yes, you can use a press release to align stakeholders before building. It defines the customer problem and outlines desired outcomes, ensuring cross-functional teams agree on the value proposition prior to development.

Does the working backwards press release approach require proto-personas or jobs-to-be-done frameworks?▼

The working backwards press release approach references related skills including proto-personas, jobs-to-be-done, problem statements, and positioning statements to thoroughly define customer value and ensure accurate stakeholder alignment.

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