press-release

To draft a Working Backwards press release, you describe the customer problem, intended outcomes, and the company's point of view in a concise narrative before any development begins. This approach helps align stakeholders around the intended customer value and solution narrative.

The Amazon Working Backwards approach is a customer-centric product planning method where teams draft a press release to define product value before building. It forces teams to articulate the customer problem and intended outcomes early in the discovery phase.

A customer-centric press release template should include a structured format with a headline, dateline, problem statement, solution narrative, quotes, boilerplate, and a call to action. This structure ensures all stakeholder alignment focuses on the intended customer outcomes.

You need to write a press release for stakeholder alignment during early product discovery and planning. It helps articulate the customer problem and value proposition before committing development resources to ensure everyone agrees on the intended outcomes.

Yes, you can use a press release to define product value before building features. By drafting the solution narrative and intended outcomes first, teams ensure they are solving the actual customer problem rather than just shipping features.

The best way to align stakeholders on a product solution narrative is drafting a Working Backwards press release. This customer-centric document explicitly outlines the problem, the proposed solution, and the expected value proposition in a concise format.