pricing

Choose a value metric by asking whether customers get more value as they use more of that metric. Common options include per user for collaboration tools, per usage for variable consumption, and per transaction for payments. The metric should align price with value, be easy to understand, and scale as the customer grows.

Use the Van Westendorp price sensitivity meter, which asks four questions about too expensive, too cheap, expensive, and bargain price points to find an acceptable range. Combine it with MaxDiff analysis to rank feature value, plus competitor benchmarking and direct customer interviews.

Freemium works when the product has network effects, free users provide value, and marginal cost to serve them is low. Free trials fit products needing time to demonstrate value, higher price points, and B2B buying committees. Hybrid approaches like reverse trials combine both.

Grandfather existing customers or give a grace period of three to six months, tie the increase to newly added value, and communicate clearly in advance. Offering annual billing discounts softens the change, and some churn is expected and acceptable.

Run the paste test: give your pricing URL to a browsing-capable AI and ask for the plans and prices. If it cannot answer, your prices may be locked in images, rendered only by JavaScript, or hidden behind Contact us forms. Fixes include putting prices in text and adding Product/Offer structured data.

This Skill covers pricing decisions and packaging, not pricing page conversion rate optimization, which belongs to a CRO skill. For in-app upgrade screens use a paywalls skill, and for offer construction on services or high-ticket B2B use an offers skill.