pricing-discipline

What problem does it solve?

It helps ecomm operators decide whether and how to run discounts without eroding pricing power or margin unnecessarily.

Core Features & Use Cases

• Promo diagnosis from real promotion history: evaluates how discount frequency (e.g., 16+ promos/year) trains customers to wait and suppresses full-price baseline.
• Margin-aware discount costing: calculates contribution-margin impact by product using landed-cost-aware margin by SKU so discount depth is judged on economics, not headline percentage.
• Customer value segmentation for the right incentive: separates acquisition-taxes (targeted first-time/conditional offers) from anchor erosion (sitewide promos that pay no return).
• Subscription vs one-time discount asymmetry: determines whether discounts are recoverable (e.g., subscription first-month) or structurally compress LTV (ongoing or “off forever”).
• Channel-specific policy: recommends different discount caps based on channel conversion behavior (e.g., code-dependent affiliate/deal sites vs full-price-friendly direct/email).

Quick Start

Use the pricing-discipline skill to design a discount calendar and discount-by-channel policy for the next promotion, including whether it should be targeted or sitewide.