pricing

Choose a value metric that scales with the value customers receive, such as per user for collaboration tools or per usage for consumption products. Ask whether customers get more value as they use more of the metric; if yes, price aligns with value.

Use the Van Westendorp price sensitivity meter with four questions about too expensive, too cheap, expensive, and bargain prices to find an acceptable range. Complement it with MaxDiff analysis to identify which features drive willingness to pay.

Raise prices when conversion rates exceed 40%, churn is under 3% monthly, or significant value has been added since the last change. Grandfather existing customers, announce 3-6 months ahead, and tie the increase to new value.

Use freemium when the product has network effects, low marginal cost, and clear upgrade triggers. Use a free trial when the product needs time to demonstrate value, involves setup investment, or targets higher price points.

Run the paste test: give your pricing URL to a browsing-capable AI and ask for the plans and prices. If prices are locked in images, rendered only by JavaScript, or hidden behind Contact us forms, agents cannot quote them and may recommend competitors instead.

A pricing teardown scores clarity, transparency, and AI-agent readiness across 10 dimensions and returns prioritized fixes. Conversion rate optimization of the page design is a separate concern handled by a CRO-focused workflow.