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pricing-research

Conduct pricing research using Van Westendorp, Gabor-Granger, and competitive intelligence methods.

29|12|Updated Mar 30, 2026
Search Tags:#research#pricing#strategy#saas#willingness-to-pay#market-analysis
One-click install
npx skills add https://github.com/matteotitta/genesys-skills --skill pricing-research-matteotitta
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: pricing-research
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/primitives/product-marketing/strategy/pricing-research
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill pricing-research-matteotitta

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill removes the guesswork from pricing strategy by providing a structured, evidence-based framework to determine optimal price points and market willingness-to-pay.

Core Features & Use Cases

  • Methodological Research: Executes Van Westendorp, Gabor-Granger, and competitive intelligence analysis.
  • Sensitivity Analysis: Generates price sensitivity curves and identifies optimal price ranges to maximize revenue.
  • Use Case: When launching a new B2B SaaS feature, use this skill to survey your ICP and determine the exact price range that balances market adoption with revenue maximization.

Quick Start

Run the pricing-research skill to analyze the willingness to pay for the new enterprise tier based on the provided competitor data.

Frequently Asked Questions about pricing-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct willingness-to-pay analysis for a B2B SaaS feature?▼

Pricing research removes guesswork from pricing strategy by applying Van Westendorp and Gabor-Granger methodologies to generate actionable price point ranges and demand curves based on market sensitivity data.

What is the best way to model price sensitivity and demand curves?▼

Modeling price sensitivity is best achieved by applying competitive intelligence analysis with Van Westendorp and Gabor-Granger methodologies to generate demand curves and actionable price point ranges.

How do I use Van Westendorp and Gabor-Granger for pricing strategy?▼

To use Van Westendorp and Gabor-Granger for pricing strategy, integrate research data sources to conduct structured pricing research that models market sensitivity and produces actionable price point ranges.

Do I need external research data sources to run market sensitivity modeling?▼

Yes, market sensitivity modeling requires integration with research data sources to produce actionable price point ranges and demand curves using Van Westendorp and Gabor-Granger methodologies.

Can competitive intelligence be combined with pricing research for SaaS?▼

Competitive intelligence integrates with pricing research by combining competitor data and Van Westendorp methodologies to identify exact price ranges that balance SaaS market adoption with revenue maximization.

What limitations exist when using structured methodologies for pricing research?▼

Limitations of pricing research include its dependency on integration with research data sources; without accurate survey inputs, the generated demand curves and price point ranges may not reflect true market sensitivity.

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