What problem does it solve?
Setting the wrong price for a SaaS product leaves significant revenue on the table, scares away potential customers, or fails to align with the value delivered to users. This skill eliminates guesswork from pricing decisions by providing proven frameworks and research methods to set prices that capture value and support growth.
Core Features & Use Cases
- Value-Based Pricing Frameworks: Guides packaging, pricing metrics, and price point decisions aligned with customer willingness to pay and competitor positioning.
- Pricing Research Methods: Provides step-by-step instructions for Van Westendorp price sensitivity analysis, MaxDiff feature valuation, and willingness-to-pay surveys to validate pricing assumptions.
- Tier Structure Design: Helps build good-better-best tier plans, differentiate tiers by features, usage limits, and support level, and design pricing for distinct customer personas.
- Use Case: A founder launching a new B2B project management tool can use this skill to decide between per-seat and per-project pricing, set tier limits, and test price sensitivity with target customers before launch.
Quick Start
Use the pricing-strategy skill to design a tiered pricing structure for my new SaaS customer support tool targeting e-commerce stores, including recommended price points and value metrics aligned with my product's features.