pricing-strategy

Develops pricing strategies using Van Westendorp and MaxDiff research methods.

43.6k|6.9k|Updated Jan 15, 2026

Search Tags:#pricing #monetization #SaaS #packaging #tiering #value metric

Ready to run

npx skills add https://github.com/coreyhaines31/marketingskills --skill pricing-strategy-coreyhaines31

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: pricing-strategy
Source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/pricing-strategy
Command: npx skills add https://github.com/coreyhaines31/marketingskills --skill pricing-strategy-coreyhaines31

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps businesses make informed decisions about product pricing, packaging, and monetization strategies to maximize value capture and drive sustainable growth.

Core Features & Use Cases

Pricing Research: Guides users through methods like Van Westendorp and MaxDiff to understand customer willingness to pay and feature value.
Tier Structure Design: Provides frameworks for creating effective "Good-Better-Best" tiering and differentiating based on features, usage, or support.
Use Case: A SaaS company wants to introduce new pricing tiers for its software. This Skill will help them research optimal price points, decide which features belong in each tier, and structure their pricing page for maximum conversion.

Quick Start

Use the pricing-strategy skill to help plan a new pricing structure for a SaaS product.

Frequently Asked Questions about pricing-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I structure SaaS pricing tiers to maximize revenue conversion?▼

Structure SaaS pricing tiers using Good-Better-Best frameworks, differentiating packages by features, usage, or support levels to maximize revenue conversion and capture customer value.

What is the best way to research willingness to pay for a SaaS product?▼

Research willingness to pay by applying established methodologies like Van Westendorp and MaxDiff to analyze customer price sensitivity and feature value for data-driven monetization decisions.

How do I choose the right value metric for my software packaging?▼

Choose a value metric for software packaging by analyzing customer value, the competitive landscape, and business goals to align your monetization strategy with product usage.

Can I use this approach for pricing models outside of SaaS?▼

You can apply this approach to pricing models beyond SaaS, as the frameworks address data-driven monetization decisions for SaaS and other business models requiring effective packaging strategies.

When should I redesign my existing pricing page and packaging structure?▼

Redesign your pricing page and packaging structure when introducing new tiers, requiring research into optimal price points and feature differentiation to drive sustainable growth.