What problem does it solve?
This Skill helps teams make confident pricing, packaging, and monetization decisions by aligning price with customer value, reducing guesswork, and improving revenue outcomes.
Core Features & Use Cases
- Value-based pricing frameworks: Guidance on positioning price between competitors and customer-perceived value using techniques like Van Westendorp and willingness-to-pay surveys.
- Tiering & value metrics: Recommendations for selecting value metrics, structuring Good-Better-Best tiers, and mapping features to personas.
- Research & execution: Methods for MaxDiff and usage-value correlation analysis, pricing page best practices, and step-by-step checklists for price increases and experiments.
- Use Case: Build a three-tier pricing model for a B2B SaaS targeting SMBs, choose a value metric that scales with adoption, and design a pricing page to maximize conversions.
Quick Start
Help me design a three-tier value-based pricing strategy for a B2B SaaS product targeting SMBs, including recommended value metric, price bands, and tier differentiation.