pricing-strategy

Structure SaaS pricing tiers by combining value-based pricing with willingness-to-pay research methods like Van Westendorp and MaxDiff surveys. This maps uncovered optimal price ranges to specific personas and use cases, differentiating tiers across self-serve and sales-led models to maximize revenue.

Value-based pricing maps your product's delivered value directly to its price across different personas and use cases. It guides packaging decisions by aligning features into appropriate tiers, ensuring monetization strategies reflect actual customer value rather than solely cost or competition.

Yes, you can use this skill for enterprise pricing planning and go-to-market alignment. It provides specific guidance on enterprise pricing structures, freemium versus trial models, and price increase strategies for hybrid and sales-led go-to-market workflows.

Select a value metric for monetization by aligning it with customer perceived value and tier differentiation. This skill applies value-based pricing research to identify metrics that scale naturally with usage and customer outcomes, ensuring packaging decisions drive sustainable growth.

Yes, this pricing strategy skill supports price testing and governance workflows. It delivers practical workflows for implementing pricing changes, conducting price tests, and managing governance across self-serve, sales-led, and hybrid GTM models.

Run pricing research using willingness-to-pay surveys when designing new pricing strategies, restructuring packaging, or entering new markets. This skill integrates WTP surveys, Van Westendorp, and MaxDiff methods to uncover optimal price ranges and validate tier structures before implementation.