pricing-strategy

Guide SaaS pricing strategy with Van Westendorp and MaxDiff research methods.

Updated Feb 25, 2026
One-click install
npx skills add https://github.com/systemifyautomation/claude-marketing-skills --skill pricing-strategy-systemifyautomation
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: pricing-strategy
Source: https://github.com/systemifyautomation/claude-marketing-skills/tree/main/skills/pricing-strategy
Command: npx skills add https://github.com/systemifyautomation/claude-marketing-skills --skill pricing-strategy-systemifyautomation

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you make informed decisions about product pricing, packaging, and monetization strategies to maximize value capture and drive business growth.

Core Features & Use Cases

  • Pricing Research: Guides you through methods like Van Westendorp and MaxDiff to understand customer willingness to pay and feature preferences.
  • Tier Structure Design: Assists in creating effective pricing tiers (e.g., Good-Better-Best) that cater to different customer segments.
  • Value Metric Selection: Helps identify the most appropriate metric (e.g., per user, per usage) that aligns with the value customers receive.
  • Use Case: A SaaS company wants to introduce new pricing tiers for its software. This Skill can guide them through researching competitor pricing, understanding customer value perception, and designing tiered feature sets and price points.

Quick Start

Use the pricing-strategy skill to help define pricing tiers for a new SaaS product.

Frequently Asked Questions about pricing-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure SaaS pricing tiers to maximize value capture?

To structure SaaS pricing tiers, use a Good-Better-Best model that aligns feature packaging with different customer segments. This approach matches tier structures to varying willingness to pay and value perceptions to maximize revenue capture.

What is a value metric in SaaS monetization and how do I choose one?

A value metric in SaaS monetization is the unit that scales pricing with customer received value, such as per user or per usage. Selecting the right value metric ensures your pricing grows naturally alongside your customers' software usage.

When should I use a freemium model versus a free trial for my software?

Choosing between a freemium model and a free trial depends on your SaaS product complexity and packaging strategy. A free trial works for complex software needing onboarding to show value, while freemium suits broad, low-friction market penetration.

How do I measure customer willingness to pay for a new SaaS product?

You can measure customer willingness to pay using research methods like the Van Westendorp price sensitivity meter and MaxDiff analysis. These techniques evaluate feature preferences and price expectations to formulate effective monetization strategies.

Does this pricing guidance support enterprise tier configuration?

Yes, this pricing guidance supports enterprise tier configuration by advising on custom software packaging and price points. It leverages your business context and competitive landscape to formulate effective enterprise monetization strategies.