primary-research

What problem does it solve?

Primary research solves the problem of relying solely on desk research by providing first-hand qualitative evidence (interviews, observations, focus groups, field visits, coded open-ended responses) to inform decisions, ensuring credibility and traceability throughout the evidence pipeline.

Core Features & Use Cases

• Qualitative design and fieldwork discipline: plan, execute, and govern primary data collection with explicit sampling logic and note plans.
• Coding and credibility checks: transform raw material into themes with traceability and triangulation.
• Use Case: When desk research can't answer the decision fidelity, apply interviews or field observations to refine findings and support decision-making.

Quick Start

Define the decision your fieldwork must inform, assemble the target respondents and access plan, and design the data-collection instrument before collecting data.