prioritizing-roadmap

Start by separating truth from hypothesis: categorize inputs by conviction level versus open questions. Then apply a framework like ICE scoring or the 4 BB model to compare candidates, and balance big bets against incremental lead bullets using an explicit allocation like 80/20.

It covers ICE scoring, the 4 BB framework (Brilliant Basics, Bread and Butter, Big Bets, Breaking Bad), 70/20/10 portfolio allocation, Now-Next-Later roadmaps, outcome roadmaps, and a leverage-point distribution check from systems thinking.

Use an explicit resource split such as 80% of effort on high-investment cannonballs and 20% on incremental lead bullets. Early-stage products should weight almost entirely toward big bets, while mature products can follow a 70/20/10 core-strategic-bets model.

Remove features used by only a tiny fraction of users, often called two percenters, because they add maintenance complexity without broad value. Regularly measure feature reach and scrape the barnacles to keep the product simple.

Common mistakes include prioritizing by the loudest stakeholder voice, filling the roadmap with only safe incremental work, treating roadmaps as feature spreadsheets without narrative, never saying no, and optimizing only for quick ROI wins.