What problem does it solve?
Turns vague feature requests, assumptions, or metric-focused goals into a concise, user-centered problem narrative that names who is blocked, what they are trying to do, why they are blocked, and how it makes them feel so teams can align on outcomes before designing solutions.
Core Features & Use Cases
- Empathy-driven framing: Guides you through "I am / Trying to / But / Because / Which makes me feel" to surface persona, desired outcomes, barriers, root causes, and emotions.
- Discovery & alignment: Use during research synthesis, stakeholder alignment, PRD scoping, and prioritization to avoid solution smuggling and keep work outcome-focused.
- Validation checklist: Includes context/constraints, quality checks, and steps to test the statement with users and stakeholders.
Quick Start
Write a concise, empathetic problem statement for a sales rep who is trying to prioritize leads but is blocked by manual spreadsheets and siloed data using the I am/Trying to/But/Because/Which makes me feel structure.