What problem does it solve?
Product analytics helps merchants find which products are driving revenue and which are tying up capital or losing shoppers on product pages by measuring sell-through, identifying dead stock, and diagnosing PDP funnel leaks.
Core Features & Use Cases
- Sell‑through calculations: compute units sold vs. units on hand and benchmark by category to inform reorder and markdown decisions.
- Dead stock identification & recommendations: flag slow movers using category-specific days-on-hand and sell-through thresholds, estimate inventory value, and suggest tiered markdown actions.
- PDP funnel diagnostics: measure views → add-to-cart → purchase rates (with session deduplication guidance) to surface pages needing imagery, copy, or price improvements.
- Weekly catalog health reporting: combine sell-through, dead stock, low-ATC alerts, and top-performers into a digestible report for buying and merchandising teams.
Quick Start
Run a weekly sell-through and dead-stock analysis for my Shopify catalog for the last 90 days and return a JSON report with flagged products, inventory value, days on hand, and markdown recommendations.