What problem does it solve?
This Skill diagnoses why potential customers may or may not be emotionally compelled to choose a product by assessing messaging, identity fit, urgency, and trust signals on landing pages and product pages. It helps teams stop guessing about appeal and prioritise changes that increase conversion and resonance with target personas.
Core Features & Use Cases
- Desirability Triangle Scoring: Structured scoring for Identity Fit, Problem Urgency, and Trust Signals to highlight the single biggest blocker to conversion.
- 5-Second Test & Objection Mapping: Rapid readability checks and a mapped set of common objections with concrete counters and placement guidance.
- Actionable Recommendations: Prioritised fixes (Immediate / Medium-term / Long-term) and integration with a provided appeal_scorer.py script that emits structured JSON for downstream workflows.
- Use Case: Run a pre-launch landing page review to get persona-by-persona appeal scores, the top three objections, and a ranked list of copy and trust fixes to ship in the next sprint.
Quick Start
Analyze https://example.com/landing and produce an executive summary with Desirability Triangle scores per persona, a 5-second test assessment, the top three objections, and prioritized recommendations.