What problem does it solve?
Brainstorm product ideas with a PM or product leader to challenge assumptions and stress-test concepts, acting as a sharp sparring partner who pushes thinking forward.
Core Features & Use Cases
- Problem exploration: frame problems, map stakeholders, and surface root causes.
- Solution ideation: generate diverse approaches, including constraint removal and analogies.
- Assumption testing: list and test riskiest assumptions with cheap experiments.
- Strategy exploration: assess bets, timelines, and competitive dynamics.
- Session structure: frame, diverge, provoke, converge, and capture to produce actionable next steps.
How Might We (HMW)
Reframe problems as opportunities with questions like "How might we improve onboarding for new users without increasing friction?"
Jobs-to-be-Done (JTBD)
Structure work around the user's job to be done to reveal true needs.
Opportunity Solution Trees
Map outcomes to opportunities and experiments to validate ideas.
OODA Loop
Iterate observations and decisions rapidly to stay ahead of momentum.
First Principles Decomposition
Break complex problems into fundamental truths to reimagine solutions.
Reverse Brainstorming
Invert the problem to reveal higher-potential directions.
Quick Start
Describe a product problem you want to explore and I will help frame it, generate ideas, and surface the top options.