product-brainstorming

You can brainstorm product solutions by selecting a specific mode—problem exploration, solution ideation, assumption testing, or strategy exploration—and applying structured frameworks like How Might We (HMW), Jobs-to-be-Done (JTBD), and Opportunity Solution Trees to systematically discover options.

To structure a product brainstorming session, follow a rhythm of framing the problem, diverging responsibly to generate options, provoking with critique, converging on top directions, and documenting assumptions, questions, and next steps to ensure decision-ready output.

Yes, you can use the Jobs-to-be-Done (JTBD) framework for product strategy exploration. It serves as a structured tool within brainstorming modes to help product managers expand the solution space and improve strategic clarity across new opportunities.

The best way to stress-test product ideas before writing specifications is to apply critical provocation and assumption testing. This involves using frameworks like reverse brainstorming and OODA to challenge ideas and unlock better product directions.

An Opportunity Solution Tree helps with solution ideation by visually mapping out the problem space and generating multiple product solution options. It guides product managers to diverge responsibly and converge on top directions during a brainstorming session.