product-discovery

Continuous product discovery involves defining measurable outcomes, mapping opportunities using Opportunity Solution Trees, generating hypotheses, and designing falsifiable experiments with kill thresholds to validate ideas before execution.

Job statements for JTBD interviews should follow a structured syntax that frames the desired outcome, enabling teams to map assumptions across desirability, viability, feasibility, and usability before building solutions.

Creating an Opportunity Solution Tree requires mapping a target outcome to discovered opportunities, then branching into specific solutions and underlying assumptions to maintain a structured discovery workflow.

Yes, assumption mapping evaluates ideas across four dimensions: desirability, viability, feasibility, and usability, ensuring teams validate critical risks before committing to development.

You need a desired outcome to start; the framework maps opportunities, generates solution ideas, and proposes experiments to validate them based on that initial outcome.

Designing falsifiable experiments involves documenting tests with explicit kill thresholds and decision rules, allowing teams to validate assumptions and kill ideas before full execution.