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product-launch-funnel

Build a Jeff Walker product launch funnel with a 4-video pre-launch sequence and hard cart window.

Updated May 21, 2026
Search Tags:#product launch#email marketing#conversion tracking#sales funnel#gohighlevel#jeff walker#plf
One-click install
npx skills add https://github.com/jedmamosto/m-and-ms --skill product-launch-funnel
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-launch-funnel
Source: https://github.com/jedmamosto/m-and-ms/tree/main/.agents/skills/product-launch-funnel
Command: npx skills add https://github.com/jedmamosto/m-and-ms --skill product-launch-funnel

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a complete, practical blueprint for building a Jeff Walker Product Launch Formula (PLF) funnel that generates anticipation, drives warm-list engagement, and converts with a real hard cart open and close window.

Core Features & Use Cases

  • 4-video PLF sequence (7 to 14 days): Designs the pre-launch content and sales positioning so PLC videos also function as staged sales pitch (instead of standalone lessons).
  • Hard cart window mechanics: Specifies how to open cart after PLC 3, enforce a deadline, and avoid trust-damaging reopens or fake countdowns.
  • Tracking, tagging, and conversion signals: Defines Meta Pixel/GA4 events and GHL tag milestones for opt-ins, PLC views/watch milestones, cart open visits, and purchases.
  • Operational rollout plan: Includes page-by-page funnel structure (opt-in through checkout/onboarding), plus an email and SMS automation schedule for launch week execution.

Quick Start

Ask for a complete 8-page PLF build plan (opt-in, PLC 1-3, cart open sales video, long-form sales page, checkout, and thank-you onboarding) with the exact tracking events and GHL tag names to use, assuming a warm list of 1,000+ and a real cart open/close deadline.

Frequently Asked Questions about product-launch-funnel

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a Jeff Walker Product Launch Formula funnel?▼

To build a Jeff Walker PLF funnel, you create a 4-video pre-launch sequence to engineer anticipation over 7 to 14 days, followed by a hard cart open and close window. This approach converts warm lists by treating PLC videos as a staged sales pitch.

What tracking events do I need for a PLF email marketing sequence?▼

A PLF email marketing sequence requires tracking Meta Pixel and GA4 events alongside GHL tag milestones. You must capture opt-ins, PLC video watch milestones, cart open visits, and final purchase events to accurately monitor conversion tracking.

How do I set up a hard cart open and close deadline in GoHighLevel?▼

In GoHighLevel, you open the cart after PLC video 3 and enforce a strict deadline to drive conversions. You must honor this hard cart window and avoid trust-damaging reopens or fake countdowns to maintain list integrity.

What pages do I need for a product launch sales funnel?▼

A product launch sales funnel requires 8 specific pages: an opt-in page, PLC videos 1-3, a cart open sales video, a long-form sales page, a checkout page, and a thank-you onboarding page to guide users through the sequence.

Can I use a 4-video pre-launch sequence for high-ticket course launches?▼

Yes, a 4-video pre-launch sequence works for high-ticket course launches, membership sites, and JV/affiliate coordinated launches. The architecture is designed to convert warm lists of 1,000+ contacts across various digital product formats.

What is the difference between a PLF launch and a standard evergreen sales funnel?▼

A PLF launch uses a 4-video pre-launch sequence to engineer anticipation over 7 to 14 days and enforces a real hard cart close deadline. Standard evergreen sales funnels typically lack this synchronized deadline and staged video sales positioning.

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