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product-led-growth

Designs product-led growth mechanics including free tiers, viral loops, referral programs, and in-product growth moments for SaaS self-serve acquisition and expansion.

6|1|Updated Feb 25, 2026
Search Tags:#user acquisition#freemium#growth strategy#viral loops#referral program#PLG#product-led growth
One-click install
npx skills add https://github.com/vibbs/company-os --skill product-led-growth-vibbs
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-led-growth
Source: https://github.com/vibbs/company-os/tree/main/.claude/skills/product-led-growth
Command: npx skills add https://github.com/vibbs/company-os --skill product-led-growth-vibbs

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenge of designing effective product mechanics to drive user acquisition, expansion, and retention in a self-serve model.

Core Features & Use Cases

  • Free Tier/Trial Design: Defines optimal structures for freemium or free trial offerings.
  • Viral Loop Design: Identifies and designs mechanisms for organic user growth through sharing and collaboration.
  • Referral Programs: Creates incentive structures and mechanics for user referrals.
  • In-Product Growth Moments: Maps user journeys to integrate growth prompts naturally.
  • Use Case: A SaaS company wants to increase its user base by implementing a freemium tier and a referral program. This Skill will outline the features available in the free tier, the conditions for upgrading, and the rewards for both referrers and referred users.

Quick Start

Use the product-led-growth skill to design a freemium model for a B2B SaaS product.

Frequently Asked Questions about product-led-growth

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a freemium model for a self-serve SaaS product?▼

To design a freemium model for SaaS, you analyze your product type, pricing model, and ICP to define the free tier structure, upgrade triggers, and conversion funnels. This generates a PLG strategy document outlining the specific features available and upgrade conditions.

What is the best way to build viral loops for organic user acquisition?▼

Building viral loops for user acquisition involves identifying and designing mechanisms for organic growth through sharing and collaboration. By mapping the user journey, you can integrate in-product growth moments and sharing prompts naturally to drive self-serve expansion.

How do I create a referral program with the right incentive structures?▼

Creating a referral program requires defining incentive structures and mechanics for user referrals. You analyze your ICP and pricing model to outline the specific rewards for both referrers and referred users, ensuring the incentives drive self-serve acquisition.

Can I use product-led growth mechanics for B2B user expansion?▼

Yes, product-led growth mechanics support B2B user expansion by mapping in-product growth moments to the user journey. By analyzing your product type and ICP, you can define upgrade triggers and sharing moments that naturally drive expansion within self-serve models.

What do I need to define in-product growth moments and conversion funnels?▼

Defining in-product growth moments and conversion funnels requires analyzing your product type, pricing model, and ICP. This process maps the user journey to integrate growth prompts naturally and generates instrumentation specifications to track the conversion funnel accurately.

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