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product-market-research

Analyze iOS and macOS app markets with TAM/SAM/SOM calculations and growth trends.

4|1|Updated Apr 2, 2026
Search Tags:#ios#macos#market research#app-store#market-sizing#tam-sam-som#revenue modeling
One-click install
npx skills add https://github.com/AutisticAF/claude-code-apple-dev-plugin --skill product-market-research
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-market-research
Source: https://github.com/AutisticAF/claude-code-apple-dev-plugin/tree/main/skills/product-market-research
Command: npx skills add https://github.com/AutisticAF/claude-code-apple-dev-plugin --skill product-market-research

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a structured, evidence-backed approach to determine whether an iOS or macOS app idea has a viable market opportunity by producing TAM/SAM/SOM estimates, growth projections, entry barrier analysis, distribution channel mapping, and revenue expectations.

Core Features & Use Cases

  • TAM/SAM/SOM Calculations: Top-down and bottom-up approaches with clear assumptions and methodology for Apple platform apps.
  • Growth & Maturity Analysis: Historical and projected growth, market lifecycle stage, and key drivers and headwinds.
  • Revenue & Distribution Modeling: ARPU, conversion scenarios, LTV estimates, and App Store versus alternative channel dynamics.
  • Use Case: Preparing investor materials, performing go/no-go evaluations after discovery, or prioritizing feature investments based on market opportunity.

Quick Start

Analyze the market for iOS/macOS habit tracking apps and produce TAM, SAM, SOM, growth analysis, entry barriers, distribution channels, and realistic revenue projections in the skill's JSON output format.

Frequently Asked Questions about product-market-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate TAM, SAM, and SOM for an iOS or macOS app?▼

To calculate TAM, SAM, and SOM for an Apple app, apply top-down and bottom-up market-sizing methodologies with clearly stated assumptions. This produces evidence-backed market opportunity estimates and realistic revenue projections for iOS and macOS platforms.

What is the best way to model revenue potential for an App Store idea?▼

Modeling App Store revenue potential involves estimating ARPU, mapping conversion scenarios, and calculating LTV estimates. This delivers realistic revenue expectations across App Store and alternative distribution channels for your Apple app idea.

How do I analyze market growth and entry barriers for a macOS app?▼

Analyzing market growth and entry barriers for a macOS app involves evaluating historical and projected growth, identifying the market lifecycle stage, and assessing key drivers and headwinds. This produces a structured competitive analysis for go/no-go decisions.

Can I map distribution channels for an iOS app beyond the App Store?▼

Yes, you can map distribution channels for an iOS app beyond the App Store by evaluating alternative channel dynamics. This mapping identifies viable distribution pathways and their impact on your app's overall market opportunity and reach.

Does this market-sizing methodology support investor presentation preparation?▼

Yes, this market-sizing methodology supports investor presentation preparation by generating structured JSON or markdown summaries with clear assumptions and sources. These deliverables provide evidence-backed TAM, SAM, SOM, and revenue models for investor materials.

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