product-marketing

Convert weak positioning into structured product marketing narratives and conversion assets.

Updated Feb 13, 2026

Search Tags:#messaging #content strategy #ICP #product positioning #buyer psychology #landing page copy #CRO audit

Ready to run

npx skills add https://github.com/alvarovillalbaa/plugins --skill product-marketing-alvarovillalbaa

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/alvarovillalbaa/plugins/tree/main/product/skills/product-marketing
Command: npx skills add https://github.com/alvarovillalbaa/plugins --skill product-marketing-alvarovillalbaa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This skill fixes unclear product marketing by converting vague positioning and underperforming market-facing assets into structured narrative, buyer-relevant messaging, and conversion-focused copy.

Core Features & Use Cases

Positioning & Messaging: Build differentiation, value themes, and customer-language narratives that hold up in real buyer contexts.
ICP, Personas, and Buyer Psychology: Define who it’s for, what they fear/need, and how objections and switching dynamics shape conversion.
Conversion Assets (Landing + CRO): Generate landing-page copy and run CRO audits using section-by-section frameworks and testable recommendations.

Quick Start

Use product-marketing to create a landing-page direction by loading a relevant reference and then generating complete, conversion-optimized copy from your product details.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I turn vague product positioning into conversion-ready landing page copy?▼

To turn vague product positioning into conversion-ready landing page copy, you need to structure your narrative around buyer psychology and value themes. This process builds customer-language messaging that directly addresses buyer objections and holds up in real contexts.

What is the best way to define an ICP and map buyer psychology for content strategy?▼

Defining an ICP and mapping buyer psychology involves structuring who the product is for, what they fear, and what they need. This clarifies how objections and switching dynamics influence conversion decisions, directly shaping your content strategy.

How do I run a CRO audit on a marketing landing page?▼

Running a CRO audit on a marketing landing page requires evaluating the copy section-by-section using testable frameworks. This identifies weak positioning areas and generates specific recommendations to improve conversion rates.

Can I generate HTML or TSX landing page scaffolding directly from product messaging?▼

Yes, you can generate HTML or TSX landing page scaffolding directly from product messaging. By providing product details and loading context frameworks, the system outputs complete, conversion-optimized copy within structural landing page scaffolding.

Do I need reference documents to create buyer messaging and lead magnets?▼

Yes, loading reference documents provides the necessary context frameworks to accurately create buyer messaging and plan lead magnets. These references ensure generated narratives and positioning align with established conversion principles.