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product-marketing-context

Create and maintain a product marketing context document capturing positioning, personas, and messaging.

Updated Feb 5, 2026
Search Tags:#messaging#personas#positioning#brand voice#competitive analysis#product marketing#context document
One-click install
npx skills add https://github.com/binhnndigital/batch-watermark --skill product-marketing-context-binhnndigital
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/binhnndigital/batch-watermark/tree/main/skills/product-marketing-context
Command: npx skills add https://github.com/binhnndigital/batch-watermark --skill product-marketing-context-binhnndigital

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, competitors, brand voice—and re-entering it for every task wastes time and produces inconsistent messaging. This Skill builds a single reusable context document that other marketing skills reference automatically. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, marketing copy, and package.json to draft a V1 context document you review and correct. - Structured 12-section template: Captures product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Incremental updates: Detects an existing context file and lets you update only the sections that changed. - Use Case: Before running copywriting or launch-strategy tasks, generate the context document once so every subsequent marketing output uses consistent positioning and verbatim customer language. ## Quick Start Ask the AI to create a product marketing context document by analyzing your repository's README and landing pages.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose auto-draft mode: it reads your README, landing pages, marketing copy, and package.json, then drafts all twelve sections for your review. You correct inaccuracies and fill gaps iteratively until the document is accurate.

What sections should a product marketing context document include?▼

The template covers twelve sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals.

Can I update only part of an existing marketing context file?▼

Yes. When a context file already exists, the skill reads it, summarizes the captured content, and asks which sections you want to update, gathering new information only for those sections.

Where is the product marketing context file stored?▼

The document is saved as a markdown file at .claude/product-marketing-context.md in your project, where other marketing skills can reference it automatically during subsequent tasks.

When should I skip sections of the marketing context template?▼

Skip sections that do not apply to your product. For example, B2C products typically do not need the B2B Personas section covering champions, decision makers, and financial buyers.

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