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product-marketing-context

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated Dec 22, 2025
Search Tags:#messaging#personas#positioning#brand voice#product marketing#competitive landscape#icp
One-click install
npx skills add https://github.com/Endsi3g/prospecting-app --skill product-marketing-context-endsi3g
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/Endsi3g/prospecting-app/tree/main/.agents/skills/product-marketing-context
Command: npx skills add https://github.com/Endsi3g/prospecting-app --skill product-marketing-context-endsi3g

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks often require repeating the same foundational product, audience, and positioning information. This Skill builds a single reusable context document at .agents/product-marketing-context.md that other marketing skills reference automatically. ## Core Features & Use Cases - Auto-draft from codebase: Scans README, landing pages, marketing copy, and package.json to draft a V1 context document for review. - Guided interviews: Walks through 12 sections conversationally, covering personas, competitors, objections, switching dynamics, customer language, and proof points. - Incremental updates: Reads the existing document and updates only the sections affected by changes like new pricing tiers or expanded audiences. - Use Case: A B2B SaaS founder sets up their product context once, then every copywriting, SEO, or CRO task automatically inherits accurate positioning and customer language. ## Quick Start Ask the assistant to set up your product marketing context by auto-drafting it from your existing codebase and marketing materials.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or a guided section-by-section interview. The result is saved to .agents/product-marketing-context.md for other marketing skills to reference.

What sections does a product marketing context document include?▼

It covers 12 sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Non-applicable sections like B2B personas can be skipped.

Can I update only part of my existing marketing context?▼

Yes. The skill reads the existing document, summarizes what is captured, and asks which sections to update. It modifies only the affected sections, such as adding a new persona or enterprise tier, while preserving unchanged content.

Does this skill write marketing copy like homepage content?▼

No. It only builds the foundational context document. Copywriting tasks are deferred to dedicated copywriting skills, which read this context file to produce on-brand output without repeating discovery questions.

Where is the product marketing context file stored?▼

The document is stored at .agents/product-marketing-context.md. The skill also checks the older .claude/product-marketing-context.md location and offers to migrate it if found there.

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