product-marketing-context

Maintaining consistent product messaging involves defining your target audience, ICP, and value propositions once in a centralized context document. This prevents redundant work and ensures other marketing skills reference the same foundational information.

You can auto-draft a product marketing context document by applying the skill at project start. It scans your repo and marketing materials to generate a complete context file, prompting you for any missing sections like ICP or value propositions before saving.

The best way to maintain ICP and target segments is updating the central product marketing context document during project updates. This allows you to capture missing sections and propagate changes to dependent marketing skills automatically.

Yes, you can start from scratch. If no existing sources are present, the skill guides you through the steps to create the .agents/product-marketing-context.md file and prompts you for missing sections when saving.

Centralizing product marketing context does not require existing marketing skills to function. It independently creates and stores the context document, which other marketing skills can then reference to avoid repeating foundational information.