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LGJ-Jonathan
LGJ-JonathanOFFICIAL
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product-marketing-context

Creates and maintains a reusable product marketing context document with positioning, audience, and messaging.

Updated Mar 26, 2026
Search Tags:#messaging#personas#positioning#brand voice#product marketing#competitive landscape#icp
One-click install
npx skills add https://github.com/LGJ-Jonathan/Jonathan_Global_Claude_Skills --skill product-marketing-context-lgj-jonathan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/LGJ-Jonathan/Jonathan_Global_Claude_Skills/tree/main/product-marketing-context
Command: npx skills add https://github.com/LGJ-Jonathan/Jonathan_Global_Claude_Skills --skill product-marketing-context-lgj-jonathan

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational context—ICP, positioning, personas, competitive landscape, and brand voice. This Skill captures that context once in a single document so every downstream marketing task starts with consistent, accurate product information. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, pricing pages, and marketing copy to draft a V1 context document for review. - Guided section-by-section interviews: Walks through 12 sections conversationally, from Product Overview to Goals, capturing verbatim customer language. - Incremental updates: Reads the existing document and updates only the sections affected by changes like a new pricing tier or expanded audience. - Use Case: A B2B SaaS founder runs the Skill at project start; it drafts a context file covering personas, objections, and switching dynamics, which copywriting and SEO skills then reference automatically. ## Quick Start Ask the assistant to create a product marketing context document for your product and choose auto-draft from the codebase.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the Skill and choose between auto-drafting from your codebase or a guided interview. Auto-draft scans your README, landing pages, and marketing copy to produce a V1 draft you review and correct before saving.

What sections should a product marketing context document include?▼

The document covers 12 sections: Product Overview, Target Audience, Personas, Problems and Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. Non-applicable sections can be skipped.

Where is the product marketing context file stored?▼

The document is saved to .agents/product-marketing-context.md. The Skill also checks the older .claude/product-marketing-context.md location and offers to migrate it if found there.

Can I update only part of an existing marketing context document?▼

Yes. The Skill reads the existing file, summarizes what is captured, and asks which sections to update. It modifies only the affected sections, such as Target Audience after adding a new buyer role, while preserving unchanged content.

Does this work for early-stage or B2C products?▼

Yes. The Skill adapts its questions for early-stage and B2C products, skips non-applicable sections like B2B personas, and accepts lighter answers for sections such as Proof Points when the company is new.

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