product-marketing-context

A product marketing context document centralizes your product overview, target audience, competitive landscape, and brand voice to ensure consistent messaging across campaigns. It prevents repeating foundational information by maintaining a single source of truth for positioning and differentiation.

You can generate a product marketing context document by running the skill to auto-analyze your repository. It drafts a markdown file capturing your product overview, target audience, and key differentiators automatically from the codebase analysis.

Yes, the skill supports conversational data gathering to define product positioning and target audience. Instead of auto-drafting from a codebase, it asks questions interactively to capture essential marketing elements like customer language and brand voice.

The product marketing context file is stored as a markdown document at `.claude/product-marketing-context.md`. This standard text format ensures the captured competitive landscape and differentiation strategy are easily readable and updatable.

You should update your product marketing context document before launching a new marketing campaign or when your competitive landscape shifts. Keeping your target audience, differentiation, and brand voice current ensures all downstream marketing tasks remain aligned.

No specific dependencies or components are required to use this skill. It operates independently to gather information conversationally or analyze a codebase directly to produce the marketing context document.