product-marketing-context

To create a product marketing context, you can auto-draft a document directly from your codebase or use a guided conversational flow to define sections like Target Audience, Personas, and Competitive Landscape, saving the output to a shared markdown file.

Maintaining consistent product positioning requires a shared knowledge base that other marketing skills reference. By validating and updating a central context document, teams avoid conflicting messaging across Product Overview, Differentiation, and Brand Voice sections.

You can auto-draft marketing context from a codebase by selecting the auto-draft option when a context file is missing. The skill analyzes your codebase and marketing materials to populate sections like Problems, Pain Points, and Proof Points automatically.

Yes, the skill checks the legacy .claude/product-marketing-context.md location for existing files. It validates the context and guides updates across sections like Objections, Switching Dynamics, and Goals before ensuring data is stored in the .agents/ directory.

When building product marketing knowledge from scratch, you should include Product Overview, Target Audience, Personas, Problems & Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals.

Use a guided conversational flow instead of auto-drafting when you lack sufficient codebase data or need precise alignment across specific sections like Customer Language and Switching Dynamics, ensuring accurate data gathering, validation, and handoff to other skills.