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product-marketing-context

Creates a shared product marketing context file that other PMM skills reference.

Updated Aug 28, 2026
Search Tags:#context#onboarding#positioning#go-to-market#product marketing#icp#pmm
One-click install
npx skills add https://github.com/nugiwabot/marketing-branding-selling-ads-skills --skill product-marketing-context-nugiwabot
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/nugiwabot/marketing-branding-selling-ads-skills/tree/main/.agents/skills/product-marketing-context
Command: npx skills add https://github.com/nugiwabot/marketing-branding-selling-ads-skills --skill product-marketing-context-nugiwabot

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Product marketing work often requires answering the same foundational questions repeatedly across messaging, competitive intelligence, GTM, and pricing tasks. This Skill gathers that context once and stores it in a single reference file so downstream skills can build on it without re-asking basics. ## Core Features & Use Cases - Structured Context Gathering: Walks through six sections covering product fundamentals, ICP, personas, value proposition, competitors, GTM motion, and messaging. - Shared Reference File: Generates .agents/product-marketing-context.md that other PMM skills read before asking questions. - Update Workflow: Detects existing context files and supports updating them after pivots, launches, or strategy changes. - Use Case: A new product marketer joins a team, runs this Skill to capture the product's positioning, competitors, and sales motion, then runs messaging or pricing skills that automatically reuse that context. ## Quick Start Set up the product marketing context for my product by asking me the foundational questions and creating the context file.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up product marketing context for a new product?▼

Run this Skill and answer its structured questions across six sections: product fundamentals, ICP, personas, value proposition, competitors, and GTM motion. It creates a markdown context file that other product marketing skills reference automatically.

What is a product marketing context file used for?▼

A product marketing context file is a shared reference document capturing your product's positioning, customers, competitors, and sales motion. Other PMM skills read it before asking questions, so you avoid repeating the same foundational information.

When should I update my product marketing context?▼

Update the context file after major product launches, target market shifts, new competitive threats, messaging changes, or pricing updates. You can edit the file directly or re-run the Skill and choose to update existing context.

Does this skill replace messaging or competitive intelligence work?▼

No, it only captures foundational context. Detailed messaging frameworks, competitive battle cards, launch plans, and pricing strategy are handled by dedicated specialist skills that build on this context file.

What happens if sections of the context are unknown?▼

Unknown sections are marked as TBD with a note indicating which specialist skill should resolve them, such as using a messaging-positioning skill for an undefined positioning statement. The file remains usable for completed sections.

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