product-marketing-context

You can create a product marketing context document by using the auto-draft mode, which scans your repository's README, landing pages, and metadata to pre-fill product overview, audience, and positioning sections. It saves the structured output to a markdown file for reuse.

Centralizing product positioning and audience research requires auditing repository marketing signals and capturing personas, differentiation, and goals in a shared context file. This prevents repeating foundational context across copy, briefs, and launch plans for downstream marketing workflows.

To capture reusable customer language and personas, use the conversational creation mode which guides you sequentially through each section of the marketing context document. It records specific verbs and customer language for reuse in downstream copywriting tasks.

Yes, you can update an existing marketing context file. The skill checks for a current or legacy markdown file, reads the structured context, and allows you to update product overview, audience, and differentiation sections to reflect new positioning.

A README is not strictly required but highly recommended to auto-draft your product marketing context. The auto-draft mode scans README files, landing pages, and marketing copy to pre-fill sections, so having these signals in your repository improves accuracy.

You should start from scratch instead of using auto-draft when repository marketing signals are sparse or outdated. The conversational mode sequentially guides you through capturing audience, personas, and differentiation manually to ensure accurate foundational context.