product-marketing-context

Create or update a consolidated product marketing context document.

Updated Aug 23, 2026
One-click install
npx skills add https://github.com/stanz-stanz/heimdall --skill product-marketing-context-stanz-stanz
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/stanz-stanz/heimdall/tree/main/.claude/skills/product-marketing-context
Command: npx skills add https://github.com/stanz-stanz/heimdall --skill product-marketing-context-stanz-stanz

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It prevents repeated foundational questions across marketing tasks by creating and maintaining a single, reusable product marketing context document that captures product positioning, target audience, personas, differentiation, and messaging.

Core Features & Use Cases

  • Check and migrate existing context: Detects existing .agents/product-marketing-context.md or legacy .claude/product-marketing-context.md, summarizes content, and offers targeted updates.
  • Auto-draft from repository: Scans README, landing copy, docs, and codebase to generate a V1 context document for quick review and iteration.
  • Guided conversational capture: When starting from scratch, walks through each section one-at-a-time to collect verbatim customer language, personas, pain points, and proof points.
  • Use Case: Onboarding a new marketing project, run the workflow to produce .agents/product-marketing-context.md so copywriting, SEO, and page optimization skills can reuse consistent positioning.

Quick Start

Use the product-marketing-context skill to auto-draft or update the .agents/product-marketing-context.md file from the repository and then review and confirm the draft.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a single source of truth for product positioning and personas?

To create a product positioning document, you can auto-draft a consolidated context file from repository materials like README files and docs, or capture information interactively to define personas, pain points, and messaging.

How do I auto-draft marketing context from a README and existing docs?

You can auto-draft marketing context by scanning repository files such as README, landing pages, and documentation to generate a V1 context document, which is then presented for your review and iteration before saving.

When do I need to generate a product marketing context document?

You need to generate a product marketing context document when starting a new marketing project, before initiating copywriting or SEO tasks, to ensure consistent positioning and audience targeting across all downstream materials.

Can I update an existing product marketing context file without starting from scratch?

Yes, you can update an existing product marketing context file by detecting legacy context files, summarizing their current content, and applying targeted updates rather than recreating the document from scratch.

How do I capture ideal customer profile and pain points interactively?

To capture ideal customer profile and pain points interactively, walk through each section one at a time to collect verbatim customer language, personas, and proof points for the marketing context.

What is the best way to maintain consistent messaging across copywriting and SEO tasks?

The best way to maintain consistent messaging is to save a consolidated product marketing context document that downstream copywriting, SEO, and page optimization tasks can reference as a single reusable source of truth.