product-marketing-context

Create and maintain a product marketing context document with structured sections.

3|1|Updated Feb 22, 2026
One-click install
npx skills add https://github.com/techshiv91-cell/marketing_skills_shiv --skill product-marketing-context-techshiv91-cell
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing-context
Source: https://github.com/techshiv91-cell/marketing_skills_shiv/tree/main/skills/product-marketing-context
Command: npx skills add https://github.com/techshiv91-cell/marketing_skills_shiv --skill product-marketing-context-techshiv91-cell

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps users create and maintain a single product marketing context document so they do not have to repeat foundational positioning, audience, and messaging details across marketing tasks.

Core Features & Use Cases

  • Auto-draft from the codebase: Reviews repository materials like README files, landing pages, and existing marketing copy to draft a first-pass context document.
  • Guided context building: Walks users through product overview, audience, problems, differentiation, objections, language, voice, proof points, and goals when starting from scratch.
  • Ongoing context updates: Updates the stored .claude/product-marketing-context.md document so other marketing skills can reference the same source of truth.

Quick Start

Use this skill to draft or update my product marketing context document from the repository and ask what needs correcting.

Frequently Asked Questions about product-marketing-context

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a single source of truth for product positioning and messaging?

Create a product marketing context document to centralize foundational positioning, audience, messaging, objections, and proof points into a shared reference file. This prevents repeating discovery across marketing tasks.

Can I auto-draft marketing strategy context from existing repository files?

Yes, you can auto-draft marketing strategy context by reviewing repository materials like README files and landing pages. The skill generates a first-pass document you can correct to establish your brand voice and positioning.

What is the best way to maintain shared audience research for marketing workflows?

Maintain shared audience research by saving structured updates to a `.claude/product-marketing-context.md` file. This allows iterative updates so other marketing tasks can reference the same positioning data without repeating discovery.

How do I structure a product marketing context document from scratch?

Structure a product marketing context document through guided sections covering product overview, audience, problems, differentiation, objections, language, voice, proof points, and goals to ensure comprehensive messaging positioning.

Does this approach require dependencies to centralize brand voice and positioning?

No dependencies are required to centralize brand voice and positioning. The skill operates independently to read repository content and save the structured marketing context document locally for team reuse.

When should I update my product marketing context document?

Update your product marketing context document whenever foundational positioning, audience research, or brand voice changes. Iterative updates ensure all downstream marketing workflows reference accurate messaging and proof points.