product-marketing-context

A product marketing context file acts as a single source of truth for consistent product positioning, audience definitions, and pricing messaging across B2B marketing projects. It anchors all downstream marketing decisions to one centralized document.

You can auto-draft a product marketing context from your codebase and existing marketing materials to populate a V1 of the context document. This automatically extracts product positioning details into a structured markdown file.

Yes, you can start from scratch using guided questions to build a product marketing context for new projects or when expanding audiences, pricing, and positioning. This ensures all messaging alignment is captured progressively.

The product marketing context serves as a central reference used by downstream marketing skills to ensure consistent product, audience, and messaging alignment. It stores optional resources via scripts and references for broader workflow integration.

The best way to align product messaging is maintaining a single source of truth product marketing context with defined frontmatter and sections. This ensures all team members reference identical positioning, audience definitions, and pricing messaging.

Auto-drafting generates an initial V1 product marketing context from the codebase, but may require manual refinement to capture nuanced positioning or expanding audience definitions. Starting from scratch with guided questions offers more control for complex updates.