product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

Updated Aug 6, 2026
One-click install
npx skills add https://github.com/ferrarifankid04/ai-skills-public --skill product-marketing-ferrarifankid04
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/ferrarifankid04/ai-skills-public/tree/main/claude-code/skills/product-marketing
Command: npx skills add https://github.com/ferrarifankid04/ai-skills-public --skill product-marketing-ferrarifankid04

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product information—positioning, target audience, competitors, and brand voice. This Skill captures that context once in a .agents/product-marketing.md file so other marketing skills can reference it automatically, eliminating repetitive explanations. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, pricing pages, and marketing copy to draft a V1 context document you review and correct. - Guided interview mode: Walks through 12 sections conversationally—product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Incremental updates: Detects existing context files (including legacy .claude/ locations) and updates only the sections that changed. - Use Case: A B2B SaaS founder starting a new project runs this Skill first; it drafts a positioning document from the repo, which later copywriting, SEO, and CRO skills reference for consistent messaging. ## Quick Start Ask the AI to set up your product marketing context by describing your product, audience, and positioning so it can create the context document.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run the Skill and choose between auto-drafting from your codebase (README, landing pages, pricing copy) or a guided section-by-section interview. The result is saved to .agents/product-marketing.md for other marketing skills to reference.

What sections does a product positioning document need?

This Skill covers 12 sections: product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. Non-applicable sections like B2B personas can be skipped.

Can I update an existing marketing context document?

Yes. The Skill checks for existing files at .agents/product-marketing.md and legacy .claude/ locations, summarizes current content, and updates only the sections you specify while preserving unchanged content.

Does this work for early-stage B2C products without customer data?

Yes. The Skill adapts questions for early-stage products, accepts lighter answers for sections like proof points and competitive landscape, and skips non-applicable sections rather than forcing all 12.

When should I not use this Skill?

Do not use it for actual copywriting tasks like writing homepage copy; those belong to dedicated copywriting skills. This Skill only creates the shared context document that other marketing skills consume.