product-marketing

Creates and maintains a versioned product marketing context document for other marketing skills.

Updated Aug 13, 2026
One-click install
npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill product-marketing-immamdouhaboammar
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/imMamdouhaboammar/marketing-skills/tree/main/skills/product-marketing
Command: npx skills add https://github.com/imMamdouhaboammar/marketing-skills --skill product-marketing-immamdouhaboammar

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information—positioning, target audience, ICP, competitive landscape, and brand voice. This Skill captures that context once in a shared document so every other marketing skill can reference it without the user repeating themselves. ## Core Features & Use Cases - Auto-draft from codebase: Scans your README, landing pages, marketing copy, and package.json to draft a V1 context document for review, instead of starting from a blank page. - Structured 12-section template: Covers Product Overview, Target Audience, Personas, Pain Points, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. - Versioned changelog: Every substantive update bumps the document version and prepends a dated changelog entry, creating a paper trail of how positioning evolves. - Use Case: Before running copywriting, SEO, or CRO skills on a new project, run this Skill to generate .agents/product-marketing.md so all downstream skills share consistent product context. ## Quick Start Ask the agent to set up your product marketing context by auto-drafting it from your existing codebase and marketing materials.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run the product-marketing skill and choose between auto-drafting from your codebase or building section by section conversationally. The auto-draft option scans your README, landing pages, and marketing copy to produce a V1 draft you review and correct before saving.

What is a product marketing context document used for?

It stores foundational positioning, target audience, ICP, competitive landscape, and brand voice in one file at .agents/product-marketing.md. Other marketing skills like copywriting, SEO, and CRO read this file first so you never repeat the same background information.

Where is the product marketing context file stored?

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and product-marketing-context.md, and offers to migrate older files to the canonical path.

How do I update positioning without losing my existing context?

Tell the skill what changed, and it reads the existing document, updates only the affected sections, and preserves everything else. On save it bumps the document version and prepends a dated changelog entry describing what changed and why.

Does this skill work for early-stage B2C products?

Yes, it adapts questions to your product type and stage. B2B-only sections like Personas can be skipped, and sparse answers for sections like Proof Points are acceptable for new products and can be filled in later.