product-marketing-positioning

What problem does it solve?

This Skill helps ecomm operators fix muddled product messaging by building a defensible positioning statement from competitive context, so customers instantly recognize why the product is for them.

Core Features & Use Cases

• Category-first positioning: choose the category to win (obvious, adjacent, or new) before writing any copy.
• Alternatives + null competitor mapping: define direct, adjacent, and “doing nothing” competitors to reflect real customer choice.
• Unique attribute → “so what” translation: convert claimed differentiators into customer-relevant benefits, then structure them into a messaging house.
• Best-for customer narrowing: derive a specific, falsifiable “best for” audience instead of vague “for everyone” phrasing.
• Messaging house output for downstream work: produce pillars and proof points that other skills (copywriting, ads, content strategy, launch) can directly consume.

Quick Start

Use the product-marketing-positioning skill to draft a messaging house for your daily greens product by starting with the category decision, then the alternatives list, then a best-for customer, and finally three proof-backed pillars.