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samuelgabrielsikorjak-sys
samuelgabrielsikorjak-sysCOMMUNITY
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product-marketing

Creates and maintains a versioned product marketing context document for downstream marketing skills.

Updated Jul 23, 2026
Search Tags:#messaging#personas#positioning#product marketing#competitive landscape#icp#context document
One-click install
npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill product-marketing-samuelgabrielsikorjak-sys
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/samuelgabrielsikorjak-sys/techscope-website/tree/main/.claude/skills/marketingskills-main/skills/product-marketing
Command: npx skills add https://github.com/samuelgabrielsikorjak-sys/techscope-website --skill product-marketing-samuelgabrielsikorjak-sys

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational information about your product, audience, and positioning. This Skill captures that context once in a shared document so every other marketing skill can reference it without you repeating yourself. ## Core Features & Use Cases - Context Document Creation: Builds a structured .agents/product-marketing.md covering 12 sections including target audience, personas, competitive landscape, differentiation, objections, and brand voice. - Auto-Draft from Codebase: Scans your README, landing pages, and marketing copy to draft an initial context document you review and correct. - Versioned Updates: Tracks every revision with a document version number and changelog so you can see how positioning evolves over time. - Use Case: Before running copywriting, SEO, or CRO tasks, set up your product context once — for example, repositioning from an "email tool" to a "deliverability platform" updates the shared doc all other skills read. ## Quick Start Ask the assistant to set up your product marketing context document by auto-drafting it from your existing codebase and marketing materials.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?▼

Run the skill and choose between auto-drafting from your codebase (README, landing pages, marketing copy) or starting from scratch with guided questions. The result is saved to .agents/product-marketing.md with 12 structured sections covering audience, positioning, and competitors.

What is a product marketing context document used for?▼

It stores foundational positioning, target audience, ICP, and messaging information in one shared file. Other marketing skills like copywriting, SEO audit, and CRO read this document automatically so you never repeat foundational information across tasks.

How do I update positioning in an existing marketing context doc?▼

Tell the skill what changed, such as a new ICP or repositioning. It reads the existing document, updates only affected sections, bumps the document version, and prepends a changelog entry describing what changed and why.

Does the product marketing skill work for early-stage B2C products?▼

Yes, it adapts questions for early-stage and B2C products, skipping non-applicable sections like B2B personas. Sparse sections are acceptable and can be filled in as the business matures.

Where is the product marketing context file stored?▼

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and offers to migrate older files to the canonical path.

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