product-marketing

Creates and maintains a product marketing context document capturing positioning, audience, and messaging.

1|Updated Feb 1, 2025
One-click install
npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill product-marketing-tiagodanin
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/TiagoDanin/TiagoDanin.github.io/tree/main/.claude/skills/seo/product-marketing
Command: npx skills add https://github.com/TiagoDanin/TiagoDanin.github.io --skill product-marketing-tiagodanin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational context—product positioning, target audience, competitive landscape, and brand voice. This Skill captures that information once in a shared document (.agents/product-marketing.md) so every other marketing skill can reference it without the user repeating themselves. ## Core Features & Use Cases - Auto-draft from codebase: Reads your README, landing pages, and marketing copy to draft a V1 context document you review and correct. - Structured 12-section template: Covers product overview, target audience, personas, pain points, competitors, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Versioned changelog: Every substantive update bumps the document version and prepends a dated changelog entry, creating a paper trail of how positioning evolves. - Use Case: Before running any marketing copy or SEO skill on a new project, run this once to establish shared context—then all downstream skills generate output aligned with your positioning. ## Quick Start Ask the assistant to create a product marketing context document by auto-drafting it from this repository's README and landing pages.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run the product-marketing skill and choose auto-draft mode: it reads your README, landing pages, and marketing copy to draft a V1 document, then you review and correct it. The result is saved to .agents/product-marketing.md.

What sections should a product positioning document include?

This skill captures 12 sections: product overview, target audience, personas, problems and pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals.

Can I update an existing product marketing context document?

Yes. The skill detects existing documents in .agents/ or .claude/ (including legacy filenames), summarizes current content, and lets you update specific sections. Each substantive update bumps the version and adds a dated changelog entry.

Why capture verbatim customer language in positioning docs?

Exact customer phrases reflect how buyers actually think and speak, making marketing copy more resonant than polished internal descriptions. The skill pushes for verbatim quotes when documenting problems and solutions.

When should I run this before other marketing skills?

Run it at the start of any new project before using other marketing skills. The document it creates is the shared context all other marketing skills read, so positioning stays consistent across generated content.