product-marketing

Creates and maintains a versioned product marketing context document for downstream marketing skills.

Updated Jul 14, 2026
One-click install
npx skills add https://github.com/usmangurowa/sifter --skill product-marketing-usmangurowa
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/usmangurowa/sifter/tree/main/.agents/skills/product-marketing
Command: npx skills add https://github.com/usmangurowa/sifter --skill product-marketing-usmangurowa

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing tasks repeatedly require the same foundational product, audience, and positioning information. This Skill captures that context once in a shared document so every other marketing skill can reference it without the user repeating themselves. ## Core Features & Use Cases - Auto-draft from codebase: Scans README, landing pages, marketing copy, and package.json to draft a V1 context document for review. - Guided section-by-section setup: Walks through 12 sections conversationally, covering positioning, ICP, personas, competitors, objections, switching dynamics, customer language, brand voice, proof points, and goals. - Versioned updates with changelog: Bumps document versions and prepends dated changelog entries on every substantive revision, preserving a paper trail of positioning changes. - Use Case: A B2B SaaS founder repositions from an "email tool" to a "deliverability platform" and updates the context doc so all downstream copywriting and SEO skills generate against the new positioning. ## Quick Start Ask the assistant to set up your product marketing context by describing your product, audience, and positioning in a few sentences.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product marketing context document?

Run the product-marketing skill and choose between auto-drafting from your codebase or starting from scratch. The auto-draft option scans your README, landing pages, and marketing copy to generate a V1 draft you then review and correct.

What is a product marketing context document used for?

It stores foundational positioning, audience, and messaging information at .agents/product-marketing.md so other marketing skills like copywriting, SEO audit, and CRO can reference it automatically. This prevents repeating the same product details across every marketing task.

How do I update an existing product marketing context?

Invoke the skill and describe what changed, such as a new enterprise tier or expanded ICP. It reads the existing document, updates only the affected sections, bumps the document version, and prepends a dated changelog entry describing what changed and why.

Does the product marketing context work for B2C or early-stage products?

Yes, the skill adapts its questions for B2C and early-stage products, skipping non-applicable sections like B2B personas. Sparse sections such as proof points are acceptable early on and can be filled in as the business matures.

Where is the product marketing context file stored?

The canonical location is .agents/product-marketing.md. The skill also checks legacy locations like .claude/product-marketing.md and offers to migrate older files to the canonical path.