skills.rest
slgoodrich
slgoodrichCOMMUNITY
Explore all skills by this author →
GitHub

product-positioning

Define product positioning and differentiation using April Dunford's framework.

121|19|Updated Oct 17, 2025
Search Tags:#messaging#value proposition#competitive analysis#differentiation#product positioning#product marketing#market strategy
One-click install
npx skills add https://github.com/slgoodrich/agents --skill product-positioning
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-positioning
Source: https://github.com/slgoodrich/agents/tree/main/plugins/product-management/skills/product-positioning
Command: npx skills add https://github.com/slgoodrich/agents --skill product-positioning

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and assets (resource) components.

What problem does it solves? This Skill solves the problem of unclear market differentiation by providing frameworks to define your product's unique value proposition and target audience. It helps you craft compelling messaging that resonates with customers, stand out from competitors, and drive market success, ensuring your product finds its rightful place.

Core Features & Use Cases

  • Positioning Statement Template: Craft a concise, internal statement for strategic alignment.
  • Competitive Positioning Map: Visualize your product's position against competitors in the market.
  • Differentiation Strategy Template: Identify and articulate your unique selling points and competitive advantages.
  • Messaging Hierarchy Template: Structure consistent communication across all marketing and sales channels.
  • Use Case: Develop a positioning statement and competitive positioning map for a new SaaS product entering a crowded market, clearly articulating its unique value to attract target customers.

Quick Start

Develop a positioning statement and competitive positioning map for a new SaaS product entering a crowded market, clearly articulating its unique value.

Frequently Asked Questions about product-positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product positioning statement for my new product?▼

A product positioning statement defines your unique value proposition and target audience using a structured framework. This Skill applies April Dunford's methodology to craft positioning across six sequential components, delivering classic, Moore, and one-liner formats validated against competitive differentiation and market messaging needs.

What's the difference between product positioning and competitive analysis?▼

Competitive analysis identifies competitor strengths and weaknesses; product positioning uses that insight to define your unique value and market differentiation. This Skill combines both—mapping your position against competitors while articulating what sets your product apart in messaging and strategy.

Can I use this framework to reposition an existing product?▼

Yes. This Skill applies to launching new products, repositioning existing ones, and entering new markets. It guides you through the same six positioning components and validation steps whether you're entering a market for the first time or shifting your product's market identity and messaging.

How do I develop a messaging strategy that works across sales and marketing?▼

This Skill provides a messaging hierarchy template that structures consistent communication across all channels. It ensures your positioning, value proposition, and differentiation flow coherently from positioning strategy into aligned sales and marketing messaging.

What templates and outputs does this positioning framework provide?▼

You receive a positioning statement template for internal alignment, a competitive positioning map to visualize market position, a differentiation strategy template for unique selling points, and a messaging hierarchy template. All include validation guidance for market fit.

Do I need competitive data before I start positioning my product?▼

Yes. Effective positioning requires understanding competitor positioning, messaging, and market differentiation. Gather competitive landscape data on similar products, their value propositions, and target segments before applying this framework to ensure your positioning truly differentiates.

Related Skills

Explore More Product & Management Skills→
KuaaMUKuaaMU
4

competitive-intelligence-analyst

Map market landscapes and analyze competitor features, pricing, and positioning.

Community
Advanced
yohayetsionyohayetsion
4

product-marketing-manager

Creates campaign briefs, sales collateral, and customer research syntheses.

Community
Advanced
rwHiveAquarwHiveAqua

brand-manager

Define brand foundations and messaging frameworks for SaaS platforms.

Community
Advanced
brainbytes-devbrainbytes-dev
3

brand-positioning

Develop brand positioning strategies using frameworks and perceptual mapping.

Community
Advanced