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Sheshiyer
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product-positioning-summary

Generate CBBE positioning narratives from product, persona, and competitor data.

1|Updated Dec 14, 2025
Search Tags:#messaging#branding#positioning#persona#product#competitor#CBBE
One-click install
npx skills add https://github.com/Sheshiyer/Skills-claude-brand-genesis --skill product-positioning-summary
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-positioning-summary
Source: https://github.com/Sheshiyer/Skills-claude-brand-genesis/tree/main/product-positioning-summary
Command: npx skills add https://github.com/Sheshiyer/Skills-claude-brand-genesis --skill product-positioning-summary

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The Skill helps product teams articulate a distinct, research-backed positioning using the CBBE framework, aligning product truths with a target persona and competitive context.

Core Features & Use Cases

  • Generates a complete CBBE-based positioning narrative with sections for Salience, Performance, Imagery, Judgments, Feelings, and Resonance.
  • Outputs both human-friendly copy and a machine-readable JSON handoff to support handoffs to marketing, sales, and design systems.
  • Use Case: prior to a product launch, produce a positioning narrative to guide messaging, branding, and GTM activities.

Quick Start

Provide the PRODUCT_BIBLE, PERSONA_DATA, and COMPETITOR_DATA inputs to generate the summary. Example: run the skill with PRODUCT_BIBLE.json, PERSONA_DATA.json, and COMPETITOR_DATA.json.

Frequently Asked Questions about product-positioning-summary

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product positioning narrative using the CBBE framework?▼

To create a product positioning narrative, you input product, persona, and competitor datasets. The system generates a CBBE narrative covering Salience, Performance, Imagery, Judgments, Feelings, and Resonance to guide your messaging and GTM activities.

What is CBBE-based positioning and when do I need it for a product launch?▼

CBBE-based positioning is a framework aligning product truths with target personas and competitive context. You need it for product launches or messaging refinement to articulate a distinct, research-backed market position.

How do I align my product messaging with target persona and competitor data?▼

You align product messaging by providing your product bible, persona data, and competitor data. The system cross-references these inputs to produce a positioning summary that bridges your product truths with audience needs.

Can I export the positioning summary into a machine-readable format for design systems?▼

Yes, you can export the positioning summary into a machine-readable format. The system outputs a JSON handoff alongside human-friendly copy to support seamless handoffs to marketing, sales, and design systems.

What inputs do I need to generate a CBBE positioning summary?▼

You need three inputs to generate a CBBE positioning summary: PRODUCT_BIBLE, PERSONA_DATA, and COMPETITOR_DATA. Providing these datasets ensures the narrative accurately reflects your product context.

Does generating a market positioning summary require any external dependencies?▼

Generating a market positioning summary requires no external dependencies. You simply provide the product, persona, and competitor datasets to produce the CBBE narrative and JSON handoff.

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