programmatic-foundations
CommunityMaster programmatic advertising definitions and KPIs
Marketing & Sales#KPIs#digital advertising#programmatic advertising#advertising terms#real-time bidding
Authorscumunna
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill provides essential programmatic advertising definitions, auction mechanics, and KPI math, enabling users to understand complex concepts and calculate key metrics accurately.
Core Features & Use Cases
- Programmatic Definitions: Access precise definitions for key terms like CPM, CPA, RTB, and SSP.
- Auction Mechanics: Learn the intricacies of real-time bidding and deal types like PMP and PG.
- KPI Math: Understand how to compute and interpret KPIs like CTR, CPA, and ROAS.
- Use Case: When a user needs to explain or calculate the CPM for a campaign or understand the difference between first-price and second-price auctions.
Quick Start
Use the programmatic-foundations skill to get the definition of CPM.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: programmatic-foundations Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#programmatic-foundations Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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