programmatic-seo

Designs SEO page templates and data-driven strategies for generating pages at scale.

Updated May 6, 2026
One-click install
npx skills add https://github.com/UnionStreetAI/unionstreet --skill programmatic-seo-unionstreetai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: programmatic-seo
Source: https://github.com/UnionStreetAI/unionstreet/tree/main/plugins/gtm/skills/programmatic-seo
Command: npx skills add https://github.com/UnionStreetAI/unionstreet --skill programmatic-seo-unionstreetai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Creating hundreds of SEO-optimized pages manually is impractical, and naive template-and-keyword-swap approaches produce thin content that Google penalizes or refuses to index. This Skill provides a structured framework for building programmatic SEO pages that rank, provide genuine value, and avoid doorway-page penalties. ## Core Features & Use Cases - 12 Proven Playbooks: Covers Templates, Curation, Conversions, Comparisons, Examples, Locations, Personas, Integrations, Glossary, Translations, Directory, and Profiles patterns, with guidance on matching playbooks to your data assets. - Implementation Framework: Walks through keyword pattern research, data requirements, template design, internal linking architecture, and indexation strategy. - Quality & Penalty Avoidance: Pre-launch checklists and post-launch monitoring guidance to prevent thin content, keyword cannibalization, and indexation failures. - Use Case: A CRM company wants pages like "CRM for Real Estate" and "CRM for Healthcare." The Skill identifies this as the Personas playbook and guides keyword research per industry, unique data requirements, URL structure (/for/[persona]/), and internal linking between segment pages. ## Quick Start Ask the agent to design a programmatic SEO strategy for your product, describing your keyword pattern, available data, and target page count.

Frequently Asked Questions about programmatic-seo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create programmatic SEO pages at scale?▼

Start by identifying a repeating keyword pattern with variables, validate aggregate search demand, then design a template populated by a data source. Each page must provide unique value beyond swapped variables, use subfolder URLs, and connect to a hub-and-spoke internal linking structure.

What are the main programmatic SEO playbook patterns?▼

The 12 playbooks are Templates, Curation, Conversions, Comparisons, Examples, Locations, Personas, Integrations, Glossary, Translations, Directory, and Profiles. Choose based on your assets: proprietary data suits directories, integrations suit integration pages, and multi-segment audiences suit persona pages.

Why is Google not indexing my programmatic pages?▼

Low indexation usually stems from thin content, weak internal linking, or crawl budget limits. Check that pages offer unique value, are reachable from the main site, appear in the XML sitemap, and have no conflicting noindex tags. Google may refuse to index near-duplicate template pages regardless.

Should programmatic pages use subfolders or subdomains?▼

Use subfolders, not subdomains. Subfolders like yoursite.com/templates/resume/ consolidate domain authority, while subdomains split it across separate properties, weakening ranking potential for the entire page set.

How do I avoid thin content penalties with programmatic SEO?▼

Ensure every page provides value specific to that page using proprietary, product-derived, or user-generated data rather than public data alone. Add conditional content, original insights per page, and noindex very thin variations. Quality over quantity: 100 strong pages beat 10,000 thin ones.

When should I use seo-audit instead of programmatic-seo?▼

Use programmatic-seo for strategy, template design, and content planning before or during page generation. Use seo-audit for diagnosing technical issues on existing pages, such as crawl errors, 404s, and indexation problems after launch.