promotion-effectiveness-analysis

Community

Optimize promotions for maximum ROI.

Authorwassemgtk
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill tackles the challenge of understanding whether costly trade promotions and price reductions are actually profitable or just eroding margins by subsidizing sales that would have happened anyway.

Core Features & Use Cases

  • ROI Calculation: Quantifies the return on investment for any promotion.
  • Volume Decomposition: Breaks down sales lift into true incremental volume versus cannibalization, pantry loading, or pull-forward.
  • Optimization Recommendations: Provides actionable insights to improve future promotion calendars and tactics.
  • Use Case: A CPG brand manager can use this skill to analyze a recent BOGO offer, determine if it was profitable after accounting for trade spend and margin loss, and get recommendations on whether to repeat it or try a different tactic like a TPR.

Quick Start

Analyze the effectiveness of the Q4 BOGO promotion for Brand X Pasta Sauce using the provided sales data and promotion details.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: promotion-effectiveness-analysis
Download link: https://github.com/wassemgtk/skills-testing/archive/main.zip#promotion-effectiveness-analysis

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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