What problem does it solve?
This Skill helps CPG professionals plan and execute effective promotions, optimize trade spending, and ensure supply chain readiness to support promotional activities.
Core Features & Use Cases
- Promotional Strategy Design: Define and analyze various trade promotion types (TPR, Feature, Display, Coupons, etc.).
- Lift & ROI Analysis: Calculate promotional lift, forecast sales, and measure Return on Investment (ROI).
- Optimization: Optimize promotional calendars and pricing to maximize profit within budget constraints.
- Supply Chain Integration: Forecast demand, plan inventory, and assess capacity to support promotions.
- Use Case: A CPG brand manager can use this Skill to determine the optimal discount and media mix for a new product launch to maximize sales while staying within the allocated trade budget.
Quick Start
Use the promotional-planning skill to analyze the ROI of a planned promotion with baseline sales of 1000 units, promotional sales of 2500 units, a regular price of $4.99, a promotional price of $3.99, COGS of $2.50, and $2800 in trade spend.