public-relations

Guides earned media workflows including journalist pitching, newsjacking, and press request responses.

Updated Aug 6, 2026
One-click install
npx skills add https://github.com/ferrarifankid04/ai-skills-public --skill public-relations-ferrarifankid04
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: public-relations
Source: https://github.com/ferrarifankid04/ai-skills-public/tree/main/claude-code/skills/public-relations
Command: npx skills add https://github.com/ferrarifankid04/ai-skills-public --skill public-relations-ferrarifankid04

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Getting press coverage for a software product is opaque and easy to get wrong — founders pitch the wrong journalists, miss newsjacking windows, or waste hours on low-quality press request platforms. This Skill provides structured workflows for the four modes of earned media: reactive newsjacking, proactive journalist pitching, inbound press requests, and owned press assets. ## Core Features & Use Cases - Journalist Pitching: Build a scored media list of 20-40 journalists, use six proven pitch templates (data story, exclusive, op-ed, customer story, trend piece, newsjack), and follow embargo and follow-up etiquette rules. - Newsjacking: Run a detect-score-angle-pitch loop with a weighted newsworthiness rubric, seven story angle templates, and realistic timing windows for breaking stories. - Press Request Platforms: Triage HARO/Connectively, Qwoted, Featured, and Help A B2B Writer queries with a daily workflow and a sub-200-word response template optimized for getting quoted. - Use Case: A founder sees breaking news about AI regulation. The Skill scores the story's newsworthiness, generates three angles, drafts a pitch using the data-hot-take template, and identifies target journalists covering that beat. ## Quick Start Help me find journalists who cover developer tools and draft a pitch for our new usage data report.

Frequently Asked Questions about public-relations

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch a journalist about my startup?

Build a list of 20-40 journalists who actually cover your beat by reading their last five articles, then score them on beat match, reach, engagement, and recency. Send a personalized pitch under 150 words using one of six templates: data story, exclusive, op-ed, customer story, trend piece, or newsjack response.

How do I respond to HARO or Qwoted journalist requests?

Triage daily digests by keeping only requests where you have direct experience and can give a named, on-the-record answer. Respond within six hours using a sub-200-word structure: one-sentence credential, two-sentence answer, a specific quotable example, and pre-written attribution.

What is newsjacking and when should I use it?

Newsjacking is injecting your point of view into a trending story to earn coverage. Use it when a story is under 24 hours old, genuinely in your expertise area, and you have unique data or a defensible contrarian angle; skip tragedies, political stories, and anything where your only angle is promoting your product.

What should a startup press page include?

A press page should include a one-paragraph company description, founder bios with high-res headshots, a logo pack in SVG and PNG, product screenshots, recent coverage, founding and funding facts, and a direct press contact email. Add a promise to respond within 24 hours and honor it.

When is PR not worth doing for a startup?

Skip PR when you are pre-launch with no real story beyond existing, when no one on the team can sustain pitching for four to six weeks, or when you cannot articulate which readers would care. Earned media multiplies existing distribution rather than replacing it.